Client For :
Selina Doe
Service :
Product Design
Overview
Product design services involve the process of conceptualizing, creating, and refining products that meet user needs and business objectives. These services encompass various stages from initial idea to final product launch. Below are the key aspects typically included in product design services.
Challenges
Low engagement and poor open rates from existing email campaigns.
Inconsistent branding and messaging across digital platforms.
Poor visibility on search engines due to lack of proper SEO implementation.
A disengaged audience on social media with minimal conversions.
🚀 Solutions & Execution :
Audited existing email marketing flow and implemented segmented campaigns with personalized content based on customer behavior.
Designed and wrote compelling email sequences, including lead-nurturing flows, booking reminders, and post-trip feedback forms.
Conducted keyword research and optimized landing pages and blog content to improve SEO rankings.
Rebranded social media visuals and developed a content calendar tailored to seasonal travel trends and user interests.
📈 Results :
52% increase in email click-through rates within 30 days of launching the new campaigns.
25% increase in website traffic from organic search in two months.
Consistent social media growth, including a 40% increase in Instagram engagement and more inquiries from Facebook ads.
Higher customer retention due to improved post-travel communication and loyalty offers.
Results/Conclusion :
The digital transformation helped Bravura Tours connect with their audience on a deeper level, drive bookings, and enhance brand trust. By combining creative content, data-driven strategy, and consistent branding, I was able to turn their underperforming digital assets into high-converting marketing channels. This project highlights the power of integrated digital marketing in the travel industry.
