Client For :
Selina Doe
Service :
Product Design
Overview
Product design services involve the process of conceptualizing, creating, and refining products that meet user needs and business objectives. These services encompass various stages from initial idea to final product launch. Below are the key aspects typically included in product design services.
Challenges
Educating diverse user groups: Visitors ranged from eco-conscious homeowners to large-scale property developers with varied knowledge about solar technology.
Visualizing data: Needed compelling ways to present solar energy output, ROI charts, and sustainability metrics in real time.
Cross-device accessibility: Ensured responsive design worked seamlessly on mobile, tablet, and desktop for both residential and commercial clients.
Balancing aesthetics with performance: The site had to be visually stunning but lightweight, optimized for fast load times even in areas with limited internet connectivity.
Prototyping :
I used Figma to create detailed wireframes and interactive prototypes. Each major user path was designed and refined, including:
Custom solar quote generation
Dynamic energy savings dashboards
Eco-content blog and video hub
Online appointment scheduling
Usability testing revealed key feedback that helped improve call-to-action placements, microcopy, and iconography for better clarity.
User Journey Mapping
Three primary personas were mapped:
A homeowner curious about going solar
A business owner looking for energy cost savings
A sustainability advocate sharing eco-tips and updates
Each journey covered:
Landing & exploring services
Viewing pricing and savings estimations
Booking consultations
Following up through customer portal access
By aligning the interface with these user goals, we reduced friction and boosted conversion.
Content Architecture
The architecture focused on clarity and action:
Homepage designed around solving pain points (e.g. high electricity bills)
Sticky header and quick-access buttons to encourage quote requests
Dashboard modules for tracking panel performance, savings, and maintenance
Blog structure optimized for SEO, with filterable categories and shareable posts
Case Study
Tools Used: Figma, Wordpress, Elementor Builder
Project Duration: 4 weeks (Design: 2 weeks | Development: 4 weeks)
Results:
48% increase in solar consultation requests within the first month
30% improvement in mobile session duration
Over 100% growth in blog engagement due to better content layout and filtering
Client praised the system’s usability and future-proof scalability
Conclusion
This project highlighted the power of strategic UI/UX and front-end development in a mission-driven industry like renewable energy. By combining data-rich features with a smooth, user-friendly design, Solatec is now better positioned to educate, engage, and convert eco-conscious customers across devices. The outcome was not just a website—but a scalable, digital experience that grows with the sustainability movement.
