Client For :
Selina Doe
Service :
Product Design
Overview
Product design services involve the process of conceptualizing, creating, and refining products that meet user needs and business objectives. These services encompass various stages from initial idea to final product launch. Below are the key aspects typically included in product design services.
Challenges
Outdated or no online presence: The hospital had no functional website or consistent brand identity online.
Lack of structured service information: Patients struggled to access information about departments, doctors, and services.
Low community awareness: There was minimal engagement and visibility across digital platforms.
Limited internal tech support: The hospital had no in-house team for content updates or digital marketing.
UI/UX Implementation :
Clean & Accessible Layout: Designed with accessibility in mind (large text, high contrast, mobile-friendly).
Custom WordPress Theme: Developed a professional healthcare theme optimized for speed and clarity.
Navigation Structure:
Home
About Us
Departments & Services
Meet Our Doctors
Patient Resources
Blog & Health Tips
Contact & Appointment Booking
Added Features:
Easy-to-use contact and booking forms
Integrated map and emergency numbers
Blog section for health awareness articles
Testimonials for trust-building
Security & Performance: Installed SSL, caching plugins, and regular backups for performance and reliability.
Social Media Management :
Created and branded official Facebook and Instagram pages.
Developed monthly content calendars around:
Health awareness days
Service highlights (e.g., maternity care, pediatrics)
Staff appreciation and patient testimonials
General wellness tips
Used visuals and short videos to humanize the hospital and increase engagement.
Responded to comments and DMs to enhance community interaction.
Results :
Website traffic increased steadily, with an average of 2,000+ monthly visits within the first 3 months.
Visitors spent more time on the site, navigating through service pages and booking appointments.
Social media followers grew by over 300% in six months.
Engagement on health-related posts led to better community awareness and outreach.
Internal staff also began contributing content, increasing organizational buy-in.
Conclusion :
This project helped transform the hospital’s digital presence, making it easier for patients to find health information and connect with the institution. The WordPress website and active social media channels positioned the hospital as a modern, community-focused healthcare provider. By combining functional design with engaging content, the project successfully bridged the gap between the hospital and the people it serves.
